Luna Luna's phrase that she coined peg the patriarchy was appropriated by Dior and Cara D'Alavigne wore it at the Met Gala on her like on her outfit. "I had been teaching a BDSM class the night that I found out it was appropriated and I went online to tell people about my class" She says as a small business owner all of these like copycats just like popped up everywhere from Etsy to Red Bull  and so it was a distraction but also very much about no I want to protect my art.