2min chapter

Matt Kelly | The Midnight Pod cover image

Hardest Moments, Ad Creatives, Hiring, Marathon Training + Dream Dust | Midnight Podcast Episode 49

Matt Kelly | The Midnight Pod

CHAPTER

The Importance of Having a Paid Media Person

I made the mistake of hiring a full-time PAY media person at the end of 2020, and on a salary. So that was a big mistake. I think you benefit from having an agency that's seeing other accounts. We're spending six grand a day on Instagram. Spend a hundred a day on TikTok. How does that add up? You should be able to spend all the time. No, it just doesn't work. There's a few balls to snowball at issues at the background.

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