The Impact of the Ad Market and the Intimacy of Podcasting

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This chapter explores the effects of the ad market on podcasting, the increase in Patreon support during the pandemic, and the intimate nature of podcasting. It also discusses the perception of podcasting as a valid form of media creation and the success of chat shows despite stigma.

Paris Marx is joined by Eric Silver to discuss Spotify’s big plan to dominate podcasting, why it’s now pulling back from those efforts, and the difference between highly produced and more independent podcasts.

Eric Silver is a podcast producer and head of development at Multitude.

Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Support the show on Patreon.

The podcast is made in partnership with The Nation and produced by Eric Wickham. Transcripts are by Brigitte Pawliw-Fry.

Also mentioned in this episode:

Paris will be in Christchurch on February 4 (details here) and Wellington on February 8 (details here). He’s hoping to get an Auckland date organized and is open to going to Australia.
Spotify pulled back on its podcasting ambitions last year, canceling big shows and laying off staff.
After buying Gimlet and Parcast, it merged them into Spotify Originals last year.
Ashley Carman posted a slide from a Spotify presentation presenting the RSS feed as “outdated tech” because it’s harder for them to harvest data from.

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