How I Built This with Guy Raz cover image

Advice Line with Mark Ramadan of Sir Kensington's (June 2024)

How I Built This with Guy Raz

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From Ketchup to Mayonnaise: A Brand's Journey

This chapter explores the evolution of a condiment brand that shifted from a struggling ketchup product to successful mayonnaise and other condiments. It also examines the balance of brand loyalty, innovative product development, and the challenges entrepreneurs face in navigating retail dynamics.

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