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Building the B2C communication stack | Shivakumar Ganesan @ Exotel

Founder Thesis

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The Assimilation of a Startup

The sales team itself can further be split into either geographies, clusters or industry or even product. So we have people focused on BFSI on startups. And then we also have a GGM specialist who are focused on products so there's a voice specialist and as messaging specialist is a WhatsApp specialist. And then so it sort of becomes like a three in a box sort of a model so and then they work together to sort of create the GGM strategy the motions and actually identify the app out mapping it way and selling.

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