You know your membership is going through a downturn when you notice a reduction in sales, fewer member signups and a potential slowdown to your overall growth rate.
When your membership experiences a downturn, it can be pretty nerve-wrecking as thoughts of its impending doom race through your mind. But, before you jump to conclusions, you need to take some time to analyse the situation and come up with ways to turn things around.
In this episode of the podcast, I talk about how you can deal with a downturn in your membership so that it’ll survive for many more years to come.
Episode Summary:
- How to assess the severity of your membership’s downturn
- Why it’s so important to have context and account for every possible factor as to why your membership is experiencing a downturn
- How changes you made to your membership months ago can impact it today
- How to find the root cause of the current downturn in your membership
Key Quotes:
“If you think your membership should be going up by 1000 new people every single month, you're just getting started and you have quite a small audience, those expectations might not be aligned with reality.”
“You've got to be more analytical. You've got to back-up your interpretation of performance with some data and with some feedback.”
