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EP 27 - Writing & Mindmapping with David Periera
Product for Product Management
The Importance of Having a Product Team in House
Moche: David, I believe Marty kegan is saying that when you build a product, it has to be in house. You have to have the team in house so you can really solve the problem for the users but also viable for the organization. What do you say about that? Moche: The traditional answer, it depends, because take a traditional corporation. They are so big, it is hard for them to innovate or to do something in house. If they can shift to a full service agency, the agency will be faster to do that if they are able to empower the agency. But I think the relationship shouldn't be like as a service provider, it should be as a
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