Do You See Any Use Cases or Value for Content Analytics?

I don't want anything to do with selling anything to the government, ie. i'm not trying to develop wooding strategies for it. It's just a place that i don't want to be. I will make my money and find my customers in places that are significantly more innovative and significantly more commercially oriented than the government. Do you see any use cases or value for creating thought leadership that lives on a brand web site? If you're if houre to go through the whole process of creating the content, you might as well take the video and put it on a page and search optimize it. By the time someone gets to our web sigt, they have most likely consumed a