How Klarna uses present bias and temporal reframing to make shopping feel irresistible
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Costless Pricing Strategies for Boosting Sales
This chapter explores three effective costless pricing strategies designed to boost consumer willingness to pay and drive sales. It highlights their relevance for both large brands and small businesses, while encouraging listener interaction and showcasing a sponsor focused on behavioral science marketing.
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