How I Made It

Simon Beard and his wife Tah-nee started Culture Kings as a market stall at the Carrara Markets on the Gold Coast. Last year they cut a deal to sell their company for more than $600 million. Here’s how they did it.

Background reading:

• From tight-arse teenager to the Rich List As a kid, Simon Beard saved every cent given to him, stashing it in a drawer. By the time he finished high school, he had a kitty of $4000 and made a bold move: he bet the lot on buying hands-free phone devices from someone he didn’t know in China. He turned up at Gold Coast’s Carrara Markets hoping to turn a profit. “My first day I was just a stuttering mess,” the founder of Culture Kings says.
• Want to be a Rich Lister? Get up at 4am, take an ice bath, meditate Simon Beard says being an entrepreneur is like trying to make it to the NBA. His days are literally planned to the minute. 

How I Made It website here. Email us at howimadeit@afr.com

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