This year in my business, we always choose a word for the business and the team knows it. And this year, it is unreasonable. I want my leadership team to remember that every year, we are going to go for something unreasonable. You can be a little unreasonable here. You might not even know how you're going to get here. But I always love a big, scary goal. Because even though it might seem like it's impossible right now, you'd be surprised at what you can achieve with the right resources and strategies.

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