Don't Be Afraid To Break Things
Land of the Giants
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Facebook and Farmville
Zinga accounted for an astounding 12 % of face books revenue that year. Zinga wasn't a facebook competitor, but the relationship between the two also got tense. The company cut off its ability to let people add their facebook friends. For example, after a direct messageing ap called message me hit one ion users, the company cut off it from being able to connect with them on Facebook. But there was a problem as games like zinga were spamming users with notifications. Asosh constein would say that free virality as a concept is just unsustainable.
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