Introduction

This chapter explores the story of Brooklyn Webb, a TikTok creator who gained massive popularity and viral fame. It discusses her rise to 1 million followers, releasing her first single, dealing with backlash and hate, and the consequences of her viral fame on her influencing career.

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Episode notes

Reserve your free spot here for the Infinite Scroll x Coach Love event in Sydney on February 15th: https://www.eventbrite.com.au/e/coach-love-fragrance-launch-discovery-tickets-807418178507

I am so excited to be back in your ears every week! Bear with me as I figure out this new narrative, editing, and production style. It was important to me that I return with a more polished product for these solo deep dives and I hope you'll stick with me while I navigate this new norm.

This episode was short and sweet to help me figure out the process.

In this week's episode, I explore the concept of "flop influencers" and what career longevity realistically looks like for social media stars. I look at some examples like Brooklynne Webb, Axel Webb, Brittany Broski, Jason Nash, and Gabbie Hanna, and compare how TikTok fame differs from YouTube fame when it comes to "making it" as a career creator.

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Timestamps:

4:15 "Flop influencer" definition & examples

5:52 The life cycle of an influencer

7:32 Why are there so many "flop influencers" right now?

15:57 What do influencers do when they "flop"?

20:04 What do "flop influencers" say about the state of the creator economy?

Resources: