The Research Strategy That Took Mythologie Candles to $6M in 24 Months
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The Power of Urgency and Scarcity in Product Launches
Wang: Do you have a scarcity mind set? Like, do you sell out your product launches pretty quickly? Or is it just come and get some on the radar, and then, and then people can buy them? How much? Is scarcity a part of of the process that you've built? Well, it was interesting because starting in march 20 twentieth scarcity was a real thing. I knew from my background about uutilizing those sales triggers,. But this was not a contrived version. It was like a we don't know if we can get more vessels right now, so we only have this many. We were selling out, and we are selling out as pre orders. That
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