The Second Side of It Is, We Have to Lower the Perceived Risk

If i were running for mayor somewhere, i don't think i would be dependent on just one advertising meetim. I wouldn't say i mon to run my whole campaign expecting to win on yard signs. There are so many other ways i can connect with people. So that's the first side of it. The second side is, we need to make offers to people to get them in the door that are lower risk on their part.