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How to Reach a Bigger Audience
It's like this addicting algorithm that just catches your attention maybe the first like few seconds so if you're wiping your shoes I'm scrolling past you. You have to reach a bigger audience outside of your niche and those who don't care about little kids doing park or jump. If it's like Kipa when they're doing small like highlight stuff it really builds up excitement, which works for Instagram but would you do the same on tick tock? "You would have lost people already," he says.