258. Unlocking Attribution with TikTok and AppsFlyer
Deconstructor of Fun
00:00
The Evolution of Attribution in Mobile Marketing
This chapter explores the transformation of attribution in mobile marketing, focusing on the impact of privacy regulations like Apple's App Tracking Transparency on measurement methods. It critiques the outdated last click attribution model and promotes the need for diverse measurement techniques to capture a holistic view of marketing effectiveness. Using relatable analogies, the conversation emphasizes the importance of understanding various contributions to marketing success amidst changing digital landscapes.
Transcript
Play full episode
