AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
20min chapter
258. Unlocking Attribution with TikTok and AppsFlyer
Deconstructor of Fun
The Evolution of Attribution in Mobile Marketing
This chapter explores the transformation of attribution in mobile marketing, focusing on the impact of privacy regulations like Apple's App Tracking Transparency on measurement methods. It critiques the outdated last click attribution model and promotes the need for diverse measurement techniques to capture a holistic view of marketing effectiveness. Using relatable analogies, the conversation emphasizes the importance of understanding various contributions to marketing success amidst changing digital landscapes.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode