Are You Coaching Your Brands to Enter Into Retail?

Almost every singl one of our brands lives in the off line world. So they live at retail in some capacity. Raits it's easy when you launch a brand and you have a splashy launch, and all these buyers are reaching out to you. You can go into every door at once rate. That's not always great strategy. What we recommend is taking your time and really figuring out which retailers are the right partners or why.