Inside the Strategy Room cover image

142. Taking fear out of innovation

Inside the Strategy Room

CHAPTER

Innovation at the End to End Model

I think we see innovation critically being important that you focus on an end to end model. And so we see it from idea all the way through to full scale. Many folks actually hit a wall. There's a great cartoon of like a catapult of an idea coming from R&D at marketing, which is a brick wall. Those kind of organizations usually fail at all of the scaling.

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