Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services tailored to their needs. Eric Wei also talks about the evolving landscape of the creator economy, the need for creators to experiment with new formats, and the importance of building deeper engagement with their audience.

Watch the full interview here: https://youtu.be/xGZg8IiDNSg

Don’t forget to help us grow by subscribing and liking on YouTube!

TIME-STAMPED SHOW NOTES:

(00:00) Introducing Eric Wei, Co-founder of Karat – a financial platform for creators.
(01:10) Many creators struggle to get business credit cards.
(04:19) Karat focuses on organic marketing and trust-building.
(09:17) ZHC, a top creator, became one of Karat's first clients.
(09:59) Karat built credibility through multiple avenues to reach creators.
(10:21) Karat is building a central ecosystem for creators' financial needs.
(12:31) Trustworthy creators have direct connections to their community
(14:35) Creators are creating newsletters for deeper engagement
(19:00) Emma Chamberlain's evolution and monetization
(20:16) Monetization strategies for different types of creators
(22:23) Blurring the lines between creators and businesses
(24:38) Behaviors that separate successful creators from low-performing ones
(26:29) Importance of finding content market fit
(28:06) Alexandra Botez as an example of a successful creator
(30:21) The world of creator houses and agencies
(30:55) Importance of cross-sphere collaboration and specialization
(35:11) Challenges in creating a consistent podcast format
(37:31) Business model and lead generation through podcasting
(39:07) Differentiating the ad agency and the importance of focus
(40:11) Recurring revenue and sticky clients make agencies attractive to private equity.
(41:42) Focus on what you're good at rather than diversifying.
(46:26) Setting goals and allowing the team to figure out how to achieve them.
(47:16) The concept of barrels and ammunition in organizations.
(49:57) The impact of achieving external validators of success
(53:51) There are other paths to success
(57:44) Eric Wei discusses the meaning of life and personal values
(59:05) Eric Wei and Eric Siu discuss the benefits of strict parenting
(1:03:08) Eric Wei explains his hesitation to have children
(1:04:10) Eric Siu shares a perspective on parenting
(1:06:00) Eric Wei talks about optimizing for freedom and responsibility
(1:07:44) Balancing mission and mental health as a founder
(1:09:44) Eric Wei’s Learning Stack
(1:11:23) Exploring the concept of freedom and interference
(1:14:11) The importance of freedom over equality
(1:14:53) The challenges and stereotypes faced by Asian founders
(1:17:06) The need for more support and collaboration among Asian founders
(1:21:50) How to find Eric Wei online

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

‘Ghost words’ and their history. Rules for ‘between’ and ‘among.’ Wilsoning.

Grammar Girl Quick and Dirty Tips for Better Writing

Outro

The AI-powered Podcast Player