Marketing Is Influencing the World Through the Swoosh

Nike created a campaign summed up by three words: Just do it. Marketing is influencing mine sets with the goal of changing behavior and the filters through which we see the world. When we see just a swoosh, without the word nike, without the words just do it, we think to ourselves, i should just do it. We know what that means. It means trip that spring inside yourself gets you into motion. You just need to get moving. Get started. Do the thing,. running, climbing, jumping, playing volley ball, whatever your sport is,just do it. That's marketing because it influences our filter through which wesee the world, our attitude about the

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