Mischief Marketing—cheeky in real life stunts that turn heads In this podcast, Susane xplored the concept of mischief marketing, which involves creating playful and unexpected real-world stunts to generate buzz and attract attention. Shediscussed various examples, such as giant padlocks outside locksmith shops and peel-off coupon walls, explaining how these stunts can be effective in capturing people's interest and increasing social media shares. Susan emphasisedthat mischief marketing should be done responsibly, with proper permissions and consideration for legal and safety guidelines. She also highlighted the importance of aligning stunts with a brand's image and measuring their effectiveness through unique promo codes, QR codes, and social media tags.

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