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Episode 1455:

In her thought-provoking article, Margo Aaron critiques Simon Sinek's popular "Start with Why" framework, arguing that it often oversimplifies the complexities of branding and entrepreneurship. She advocates for a more nuanced approach, highlighting the importance of addressing what customers actually need and want before focusing on the "why" behind a business.

Read along with the original article(s) here: https://www.thatseemsimportant.com/branding/start-with-why-is-bad-advice/

Quotes to ponder:

"Apple didn't just ask why. They asked how, what, and when."

"Companies who over-index on 'why' often miss the crucial steps needed to execute their vision."

"Start with why if you want, but don't end there."

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