The Audience Exploration Approach to Building a Business

"I wrote a book about how you can find the audience that you want to be serving for the next five, ten years building a business," he says. "The embeted ontopnership approach is exactly what i'm trying to do with my new book." He goes into social media communities and imbeds himself in groups where people are discussing their problems. The problem discovering pace then leads him to analyzing all of these problems which most people don't see as being worth solving. And from there it's time to build an audience - or at least figure out who your potential customers would be if they were willing to buy something from you.