So basically, let's assume now this is like, you know, my space is basically cost creation. I have cost creators. So if I want to work with people who are more further along in that cost journey and I have made certain sales, right, I basically have to focus on them. And for some reason, it's harder for people. But the thing is, is that they don't change the economics of their business when they changed the economics of the avatar. That's where you get into trouble. If you decide to be more selective with that avatar, then that should be reflected in the pricing and the fulfillment that goes along with that.

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