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[Bonus Episode] Getting Your Audience to Take the Next Step with Pat Quinn, Chief Product Officer of Advance Your Reach

The DigitalMarketer Podcast

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The Closing Heart

There are two types of decision makers in every audience, tactical decision makers and emotional decision makers. So when you're on stage and you walked don to stage with a with a presentation memorized, and then you got up there and you forgot it all, that's not a problem if you remember four things you have to do each day. One of my mentras is, low stakes practice before high stakes opportunities. And the ones who had memorized panicked because they couldn't give their five minute talk in two minutes. But the ones who knew the four things that they had to do, connect with em, teach em, direct em and inspire em, they nailed it,. They want it in

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