Super Bowl Sunday - Is There Anything You Can Say to That?

Tesla shared data that they saw a massive surge in interest and orders because their competitors have put so much energy and money into advertising at the super bowl. Pullstar the electric vehicle company had the single best performing ad in our rankings last year it generated the most engagement from consumers after that ad aired. Consumers do get confused occasionally and they'll search for competitors brand when it's a different brand that's actually advertising.