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Company Building Masterclass – Lessons From the CEOs of Ramp, Gusto, Figure, Upgrade, Melio, Fundrise, Sardine, and Many More

Fintech Leaders

CHAPTER

Aligning Sales and Marketing Goals for Enhanced Collaboration

This chapter explores the conflicts that emerge when sales and marketing teams operate with misaligned goals, particularly highlighting the divergence between pipeline metrics and revenue targets. It underscores the necessity for unified objectives to foster collaboration and enhance overall effectiveness in achieving revenue goals.

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