Navigating a Successful Business Sale to a Marketing Agency

This chapter delves into the journey of a mid-sized agency being acquired by a marketing agency in Calgary, focusing on crucial deal terms like earn-outs and the seller's commitment post-acquisition. It highlights negotiation strategies that led to a mutually beneficial agreement through clever deal structuring, fostering collaboration between the two parties. The chapter also discusses the emotional aspects of the business sale process, including the importance of transparency with staff and maintaining trust and communication during the transition.