The Future Product Placement -- Erin Schmidt // BENlabs
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Future of Product Placement
The future of product placement will look like a marriage between creative and brand. Brands are going to be very sensitive to how that content is performing. Are we moving away from terrestrial television, your linear television? Is it being replaced by the tiktokists of tikTokkers of the world? I don't know what to call them.
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Transcript
