The Unglamorous Side of Running a Furniture Business, Mastering Introverted Leadership & Building an Award-Winning Brand ft. Amanda & Ken of EVA | Ep. 54
Level: Asian
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The Journey of a Mattress Brand and a Furniture Brand
We had to make the decision whether we want to be a mattress brand or a furniture brand. One of the biggest challenges is actually changing how we were back then as a mattress company. It takes that 12 to 18 months for us to be really sure that this product is something that customers want. We have zoom interviews with customers where we say hey here's a prototype of our product please don't tell anyone but also what do you think about it?
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