2min chapter

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The Way Back

Throughline

CHAPTER

The Guilted Age

In the years after Willie Brant's knee fall in Poland, the public apology started becoming more common. As this era of apology moved through the 80s and 90s, it became a tool to bring companies back from the brink of social death. We've all heard or seen carefully crafted words of regret: Forgive me for my sins.

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