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How Imprint Is Reinventing Credit Cards for Modern Brands | Daragh Murphy

Grit

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Revolutionizing Credit Card Issuing

This chapter explores Imprint's innovative strategy as a co-branded credit card issuer, aiming to bridge the gap between brands and modern digital practices. It discusses the challenges of establishing a credit card business, including customer acquisition, fundraising nuances, and the need for genuine product market fit in a competitive landscape.

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