3. How can social influencers help brands?
Future Proof
00:00
Music Is the Titanic, the Ship Is Heading Towards
The internet has helped creators of all kinds democratize the way that theyare able to distribute their content and connect with audiences. There is still not a solve around how music is shared and distributed via creator content on the internet. You'll see sometimes, when you're looking at a tik tock, for example, that clearly someone is dancing, but there's no music behind them. That's because the promotional period of the music has expired and the music has been pulled from the platform. Really fascinating that there is not yet an overall solve for short bits of music to be coupled with creator content and shared broadly without permission on line.
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