This Running Brand Is Disrupting Nike & Adidas?! Bandit Running "Unsponsored" + Run Club Marketing
Sweat Equity
Disrupting the Running World: Shifting Power Dynamics
This chapter explores the challenges faced by underdog athletes in the running world dominated by big brands like Nike and Adidas. It discusses the disparity in earnings among athletes, the lack of a professional track and field circuit, and the introduction of a new league offering better salaries. The conversation focuses on Bandit Running's strategy to support unsponsored athletes for the Olympic trials while disrupting the traditional sponsorship model in the industry.
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