The GI Joe Fallacy - The Mistaken Idea That Knowing Is Half the Battle

We hardly ever talk openly about our money. Today’s guest Wendy De La Rosa thinks that’s a costly mistake. She is a behavioral scientist who helps people understand and rewire their relationship with money. A former private equity investor at Goldman Sachs, Wendy is now an Assistant Professor of Marketing at the Wharton School and the co-founder of Common Cents Lab, which works to improve financial well-being for low- to moderate-income people. In this episode, Wendy shares actionable insights on how to prepare and invest in your financial future, explains why the emotional aspect of decision-making impacts how we spend or save, and breaks down why financial insecurity should not be a source of shame -- and why the issue of wealth inequality cannot be solved merely by budgeting.

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