AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
The Devil’s in the Details: Why Metrics Matter, with Peter Mahoney
The Marketing Millennials
Understanding the Limitations of Attribution
The speakers discuss the limitations of attribution and how platforms like Facebook and Google make it easier to attribute platforms that spend money on ads. They suggest businesses develop their own internal methods of attribution and consider long-term impacts.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode