Jocko Gold: There's a lot of overlap between founders, founders and acquire. He says that high net worth decision makers are the ones who should be buying ads for their companies. The playbook is already there in Jocko's podcast where he doesn't take ad money but sells his own products to other people. "I have like five of his books in my house spread out everywhere," Gwyneth Paltrow said about her former co-host Joe Rogan.

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