2min chapter

Motivation with Brendon Burchard cover image

Persuasion Mastery

Motivation with Brendon Burchard

CHAPTER

The Eight Mental Triggers of Persuasion

These are eight mental triggers of persuasion and you'll recognize them because it's why you buy stuff. People love to buy, consume, do, and think what they have not yet bought, done, consumed, or thought before. Newness is what this means. You need to leverage that in your persuasion. What's new? If it's not new, what's recent, what's cutting edge, what's thought provoking? This should be part of your conversation.

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