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Getting Started With GA4: A Practical Approach

Social Media Marketing Podcast

CHAPTER

Universal Analytics 4: A Powerful Reporting Tool

One of the things that I really liked about universal analytics was the ability to compare different time periods. Can you do that in Google Analytics 4? Yes, which is very good. There's this button that's called explore where you can build your own custom reports. It takes a little more work to use because you kind of have to do the work and pick what you want. But once you get the hang of it, it's really powerful.

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