The Importance of Consistency in Personal Branding

Sally Kohn: I wanted to talk about this idea of the personal brand specifically and is so interesting that we're doing this interview now. We all kind of suffer from some version of that now where it's, you know, starting with Mark Zuckerberg's famous statement that if you have more than one identity, it implies a lack of integrity. There's now this kind of idea that you spend your life building this kind of monolithic personal brand that is easily identifiable and has kind of clear boundaries. She says she doesn't get how many of those decisions are really yours anymore. The attention economy and social media in particular really constricts that.