22min chapter

The HeyCreator Show cover image

Welcome to the HeyCreator Show!

The HeyCreator Show

CHAPTER

Navigating Personal Brand and Business Identity

The chapter emphasizes the importance of distinguishing personal brand from business identity to ensure success. It discusses the risks of blurring these lines and highlights the challenges faced by creators in defining their identities. The speakers share insights on using different names and websites for products to maintain clarity and build a strong brand image.

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