The Importance of Adapting to the Context

I think this is something instead of just giving the artist all the money upfront for doing the deals, structuring it by year or in certain quarterly payments, that's ideal to allow the business relationship to go for a longer period of time. I mean, Cardi B is capturing it through by turning herself into a brand, but I mean, come on. How many artists are going to become a brand? The vast majority of them are creating a service really that creates an atmosphere at an environment.