
#378: How to Define Your Brand Niche Using the ABT
Business of Story
00:00
The Flying Noodle and the Dan Neser Show
Dan Nestle was VP of marketing and communications at Mitsubishi Heavy Industries America. Now he is leader communications and corporate responsibility at Lixell L-I-X-I-L America's. "Almost everybody has a one point or another sat on one of our products"
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