Business of Story cover image

#378: How to Define Your Brand Niche Using the ABT

Business of Story

00:00

The Flying Noodle and the Dan Neser Show

Dan Nestle was VP of marketing and communications at Mitsubishi Heavy Industries America. Now he is leader communications and corporate responsibility at Lixell L-I-X-I-L America's. "Almost everybody has a one point or another sat on one of our products"

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app