10min chapter

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Where to now for TVNZ?

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CHAPTER

Navigating the Digital Advertising Landscape

This chapter examines the challenges TVNZ Plus faces in competing with platforms like YouTube, particularly in terms of ad formats and user engagement. It also discusses a collaborative initiative with ANZ bank aimed at enhancing monetization opportunities for small businesses through innovative marketing strategies in the evolving New Zealand media landscape.

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Speaker 2
I've often conceived of John 1010 and the fullness of life that we have in Christ as being a blessing or a benefit of being a Christian. I think when I was younger, I thought, oh, if I live out the Christian life, if I behave, I'll have an abundant or full life. I've thought about that differently as an adult. But as I was preparing this talk, I realized that we often do conceive of this fullness of life as a blessing or benefit. But I think we need
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to think about it
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as a mandate.
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God is not offering us
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abundant and full life because
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we behave or
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because we acknowledge God. I think God is inviting us, mandating us into the fullness of life so that we can fully participate in his ongoing work as full persons in this world. I sincerely hope that the 2020s, or perhaps this millennium, will be known as an era where Christians stopped
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being motivated by escaping,
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not being motivated by a fear of hell. Forgive me. But as a season of Christian history,
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where we truly engaged
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God's spirit and work to enable this earth to be the place where God dwells, let us engage wholeheartedly, whole-bodiedly in the spirit's ongoing work in the world. Let this era be known for a new vitality and vigor in our surrendering and
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participating in the work of the spirit
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to bring God's creation to completion. Let us thrive as the fearfully and wonderfully made creations that God intended us to be. Let us be full of ourselves, not for our own ends, but for the fulfillment of God's creation and to prepare God's home here on earth.
Speaker 1
Amen. For visit us at fuller.edu slash studio.

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