3min chapter

Ones and Tooze cover image

Move Over Elon Musk

Ones and Tooze

CHAPTER

Luxury Is a Coherent Industry?

In business speak nowadays it refers quite distinctly to the cluster of high-end, high-valued, high-brand value goods. Luxury is a fluid category essentially shaped inherently by taste and taste is obviously debatable. You know, how people pay even what they choose to value is something that we may not be able to fully explain but we can certainly map it. And it's a huge market, billions, hundreds of billions of dollars worth of quality spending which falls onto this moniker.

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