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27min chapter
TSP Rewind – Cory McElroy on Passion Driven Business – Epi-275
The Survival Podcast
From Fish Store to Entrepreneur: Building Aquarium Co-op
This chapter chronicles the speaker's transition from working in a fish store to founding their own business, Aquarium Co-op, emphasizing the importance of customer service and personal passion. It details the strategic decisions made regarding location, market research, and the impact of online presence on physical retail. The discussion highlights the necessity of genuine engagement and relationship-building in fostering customer loyalty and business growth.
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