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We interviewed YouTube employees about Shorts monetization

The Colin and Samir Show

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How to Promote Short Form Videos on YouTube and Instagram

I think long form and even live creators would love some sort of ability along those lines too. I feel like it'd be a great opportunity that, you know, if a large creator comments on the video of a smaller creator, it would potentially recommend that video to fans of that much larger creator. And so it's an ecosystem that we're seeking to grow and scale on the creator and on the viewer side. But it's one that's meaningfully and increasingly connected to these other big ecosystems.

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