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Jerry Rice on GOAT Fuel Energy, AC Milan's Money Moves

Bloomberg Business of Sports

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The Role of the Fan Club in the 2023 World Cup

Casper: It's phenomenal to see that the women's World Cup is getting so much exposure. This is our shop window. So we are talking to the biggest brands on the planet hosting them around these matches. We have a global fan base of more than 500 million fans. Unfortunately, not everyone has the opportunity to visit San Siro in Milan. They take it very seriously and we don't like to lose. I know this perception that this is pre-season games. It's not the case. And these are real games.

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