Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

How Hendrick's distinctive use of nostalgia explains their marketing success

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Nostalgia in Childhood Flavors: Marmite and Indulgent Sandwiches

This chapter dives into childhood favorites, focusing on the unique appeal of Marmite as a polarizing yeast spread. The discussion also touches on its clever marketing and delicious sandwich pairings that evoke warm memories of youth.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app